India Runway Week Season 8

India Runway Week Season 8- Season of Gold, shimmer and cuts.

This summer season is on with the gold, shimmer outfits in various cuts, drapes or pleats. This season at India Runway Week redefined metallic, glitters. With color and shimmer being in focus for this season.  We need to watch out must haves for your wardrobe straight from the India Runway Week season 8 held recently. #IRW #IndiaRunwayWeek #IFFD #Season8

Tisharth by Shivani- Tisharth by Shivani Jain brings GOLDEN SUMMER DREAM which is the colour of the sun and Golden are the dreams we weave, golden is the colour of goddess and is considered as pious and sacred. Big Boss contestant Nitibha Kaul walked the ramp for the Delhi based designer.

Crmson by Nancy Sood- CRMSON by Nancy Sood collection emphasis on the women who glows in every shade, diligent and conscientious towards a minutest responsibility, dedicated and devoted in all spheres, navigating her way through time for her to believe that she deserves to maintain her peace without any slightest hesitation.

Priyamvada Dalmia- Priyamvada Couture,’ was born from the deep desire to cater to young, confident women, who define fashion on their own terms. Bollywood Actress Mugdha Godse walked the ramp for Priyamvada. Focusing on Indian Ethnic Wear, this label curate pieces inspired from her own fashion sense and her role models from among the beaming fashion industry.

Clotho INDIA- Clotho showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments, recoloring nature in different hues and shades. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one personality, not making it a trend but a part of a woman wearing it.

Ritambhara Paliya- Known for Luxury contemporary Indian wear, Ritambhara Paliya is a noted name in Indian Fashion Fraternity, whose hands are well skilled in designing outfits for women of all ages. Ritambhara Paliya specializes in Evening gowns, lehengas, Anarkali's and maxi dresses and also into fairytale and destination weddings attires that are rooted in quintessentially Indian sensibilities but with the modern twist.

Pooja Peshoria- Pooja Peshoria showcased her fresh and glamorous summer collection ‘The Beauty of Reflection’ at the India Runway Week 2017. Inspired by the natural reflections which illuminate the ocean’s surface, the collection was strong and opulent yet fluid and feminine. Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing.

Harkiran Basra- His prime focus was on bridal couture with off-shoulder blouses. Her collection had brocades and sequined dupattas.

Designer Mithi Kalra-up Launches her all new ‘Moonlight Collection’. Her collection is a spectacular sight to behold with her playing with the captivating designs in all white ethereal look. Moonlight basically transpires from the cosmos, which is a like a distant, beautiful space for her as the charm of moon standsalmost unparalleled from ages. Through this collection, Kalra has made an effort to not only bring about the wondrous peaceful serenity and tranquillity of the universe but has also consciously tried her best to revive the monochrome trend in a novel avatar, like never before as she clearly believes in giving the style its due.

Asfaque Ahmed- His collection presented evening gowns in tones of deep blue white and light refreshing colors for this season bridesmaids.

India Intimate fashion Week to take place from 18th - 19th March

India Intimate fashion Week to take place from 18th - 19th March at Hotel, The Leela, Mumbai

Press Release

Mumbai, February 22, 2017: India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event dates. The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.

The 1st edition of IIFW conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.

Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India.” 

Talking about the opportunity for the Indian intimate wear industry in a global landscape, he further added “India is undoubtedly amongst the largest potential Intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of The India Intimate fashion Week is to provide a powerful and decisive platform to connect all potential stakeholders - Brands, customers, designers etc. in one place.”, Niraj added.

Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate fashion Week, we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”

Speaking about the thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations

around the category.”

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson. 

Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. In addition to that, internationally recognised Fashion and beauty expert Ramez Basmaji will share some great fashion with to the Fashionista’ as an official Fashion consultant. 

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. Leading online e-commerce ‘Ekatrra’ is the official online fashion partner of IIFW.

Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some

of the best artists across India as official Art Gallery partner of IIFW.

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.

About India Intimate Fashion Week (IIFW): India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and

more. India Intimate Fashion Week is also taking immense endeavours to let India speak it's mind

about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.

more information on IIFW, visit: http://www.iifw.co.in/