India Intimate fashion Week to take place from 18th - 19th March

India Intimate fashion Week to take place from 18th - 19th March at Hotel, The Leela, Mumbai

Press Release

Mumbai, February 22, 2017: India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event dates. The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.

The 1st edition of IIFW conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.

Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India.” 

Talking about the opportunity for the Indian intimate wear industry in a global landscape, he further added “India is undoubtedly amongst the largest potential Intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of The India Intimate fashion Week is to provide a powerful and decisive platform to connect all potential stakeholders - Brands, customers, designers etc. in one place.”, Niraj added.

Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate fashion Week, we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”

Speaking about the thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations

around the category.”

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson. 

Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. In addition to that, internationally recognised Fashion and beauty expert Ramez Basmaji will share some great fashion with to the Fashionista’ as an official Fashion consultant. 

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. Leading online e-commerce ‘Ekatrra’ is the official online fashion partner of IIFW.

Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some

of the best artists across India as official Art Gallery partner of IIFW.

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.

About India Intimate Fashion Week (IIFW): India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and

more. India Intimate Fashion Week is also taking immense endeavours to let India speak it's mind

about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.

more information on IIFW, visit: http://www.iifw.co.in/

Styling for Valentine's Day

Happy Valentine's Day to all the lovely readers.

fbb outlet in Rcity was decorated and was lively. People are shopping for the Valentine's Day.
My Valentine's Day's fbb indo-western outfit made me look very very gorgeous. My husband admired me in the outfit.

For me Valentine's Day means full of love and red colour reflects the love. I always go in for a red coloured outfit for this day. This time I had gone for a red and off white long kruti

The offwhite section has lovely mirror and red thread work. This enhanced the look.

I paired it with off white plazo pant. The offwhite plazo pant complimented the Kurti.

The fbb styled my look for the Valentine's Day and enhanced my beauty.

Thanks to fbb.

fbb Colors Femina Miss India 2017 - unveiling

Unveiling the new format of the 54th Edition of fbb Colors Femina Miss India 2017.

Gear up Girls to make your dreams come true!!! By participating in the prestigious pageant.

"fbb Colors Femina Miss India 2017"

A Blogger's Meet was called at the True Tramm Trunk on 10th February, 2017 to unveil the new changes in the format of Miss India pageant. 

The presence of Femina Ms. India Goa, 2015 -Lopamudra Raut, Femina Ms. India World, 2016-Priyadarshini Chatterjee, and Mr. India World, 2016-Rohit Khandelwal had a huge impact in the air. All the three had a quick interaction with the bloggers talking about their experiences, journey, achievements, hardships etc.

The pageant is growing bigger each year and this time, will conduct a nation-wide hunt in all 30 states (including Delhi). This association is in sync with fbb one of the India's most preferred fashion brand. Hence the auditions will take place at fbb/BigBazaar store for first time and will be open to public viewing. For the past five years, the pageant has been in a strategic alliance with Colors to achieve maximum mileage. 
To encourage more participation, the changes in the new format of fbb Colors Femina Miss India #WeAreChanging 

1. The Height criteria has been reduced to 5.5' 
2. The swimwear round has been eliminated from the auditions. 
3. Each Zone will be led by a celebrity mentor.

• Mentor: Neha Dhupia-NorthZone (Jammu & Kashmir, Himachal Pradesh, Uttarakhand, Punjab, Haryana, Uttarakhand Pradesh, Madhya Pradesh and Delhi) 
• Mentor: Parvathy Omanakuttan-SouthZone (Telangana, Andhra Pradesh, Kerala, Tamil Nadi and Karnataka)
• Mentor: Waluscha De Dsouza-WestZone (Gujarat, Rajasthan, Goa and Maharashtra)
• Mentor: Dipannita Sharma-EastZone  (Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, Chhattisgarh, Bihar, Jharkhand, Odisha, West Bengal and Sikkim)

Pageant Give way
The pageant will declare one winner from every state in India. The top 3 of every state will be given a golden ticket to the state zonal crowning ceremony, which will be held in Bengaluru (South zone), Delhi (North zone), Kolkata (East zone) and Pune (West zone). And the state winner will get the chance to represent her state at the grand finale in Mumbai. The finalists will go through a holistic and rigourous training programme with best in the industry. Apart from the fame and glory, the winner stands a chance to take home prizes in cash, running over crore and above.

To Participate: 

1. Age group 18-25 (as of 31 December, 2017)
2. Indian Nationality (have a valid Indian passport)
3. Or ICU card holder (can only win the runner-up titles)

Application from:

1. Birth State
2. State currently residing/studying/employee
3. Either of the Parent's Birth State. 
4. Either of the Parent's currently residing state.

For more details log into www.missindia.in

Hope girls the information which we grabbed at the Blogger's Meet will motivate you'll to get into your dreams.

Thanks to fbb

fbb's - Sabse Saste 6 din

fbb's - Sabse Saste 6 din #fbb
My favourable 10 deals!!!

Sale! Sale! Hurry.  #SabseSaste6din has taken the nation by storm. The most wanted sale of India - The Big Bazaar's most waited shopping season Sabse Saste 6 din. 

I again took the advantage of the offer given by fbb. I checked out the offers which were incredible and just superb in the nearest fbb outlet - Rcity.

This time the 10 steal deals were from the kid sections. My kids were just so happy to get the apparels which they desired. This was possible due to the Sabse Saste 6 din.

My sweety was carried away by the girly black denim and the pink poncho top. I could pair the denim with another pink jeggings and this deal was just for 999/- for 2

I paired the cute blue and white stripes tee- shirt with lovely sequence heart work with the pink jegging. This deal was for 299/-

The pink poncho top with the black jeans made my princess look beautiful. She loved this apparel the most. This deal was for just 349/-

My handsome son also picked up his choices. Out of which I short listed two cotton pants for him. For a change he liked maroon coloured pants and which I also liked. And another one was a black and blue printed. This deal was again for 999/- for 2

I paired a black crew neck tee-shirt with the maroon pants. To avail the deal @ 299/- I bought a sky blue graphic tee-shirt.

Black and grey sweat shirt made my prince look smartest and stylish boy. He loved his sweat shirt the best. This deal was just for 499/-

My son is cricket lover. And for him master blaster Mr. Sachin Tendulakar is the role model. So he went for the Sach brand tee-shirt to have the cricket feel. This deal was for just 249/-

He paired the Sach tee-shirt with a jeans to play his wonderful cricket. This deal was just for 399/-

Thanks to #fbb.

fbb's Super 60 Sale

Gone in 60 seconds at fbb's Super 60 Sale

My New Year has started with making myself more stylish and fashionable. I am proud that the leading Indian brand - #fbb India's Fashion Hub has connected me with itself as a #Blogstar.

All I did is I visited the nearest fbb outlet that is The R city. I checked out the most fashionable merchandises which were affordable due to the super 60 sale. The Wide range made difficult to short list the merchandises.

I grabbed the essential fashion merchandise which gave myself a new stylish look. These are part of my fashionable collection. I am also sure that these merchandises are going in 60 seconds as soon as they hits the shelve.

Merchandise 1: Elegant Red Soild Dress.

The first in my list the lovely elegant red solid dress which gives me a stylish look. The perfect fashionable  valentine dress. It was the first sight love. It's actual price is 1190/-  now has 40% off.

Merchandise 2: Ethnic wear.

The bright yellow and orange colours attracted me towards itself. It has lovely pink and gold thread embroider. It completes my Indian tradition look best for weddings and traditional functions. It's actual price is 1599/- now has 50% off.

Merchandise 3: Offwhite Princess Frock.

When I go shopping, kids wear mesmerises me. This time it was the lovely offwhite long Frock for my daughter. She looks Cinderella in the offwhite Frock. It's actual price is 1099/- now has  40% off.

Merchandise 4: Ladies sweat shirt.

This time in Mumbai there is lovely cold climate. I found beautiful sweat shirt to make myself cosy and stylish. It's actual price is 1199/- now has 50% off

Merchandise 5: Casual Top.

Maroon and red printed top.  It gives a classic look on a black pant or jeans. This is another amazing collection. It's actual price is 699/- now has 40% off.

Merchandise 5: Kruti 

The light blue kurti with yellow sequence with gold thread embroidery makes the kurta very beautiful. It's actual price is 1499/- now has 50% off.


Thanks to #fbb.

Toontastic workshop 2016

Toontastic workshop 26th Dec - 30th Dec, 2016.

Nickelodeon Toontastic workshop was conducted by #mycity4kids/Mumbai. Children are attracted to the cartoon characters which were entertaining them - Shiva, Motu and patlu, Dora, SpongeBob SquarePants and ninja. This workshop was divided in 4 sessions, so that children could enjoy every bite of it.

Science session with science utsav and shiva:

In these sessions children made table fan, periscope, catapults and launched a rocket. They understood the science behind dry ice, fog, chemistry, electricity, forensic study.

Art session with kids club and Dora and SpongeBob SquarePants:

In these sessions children explored their imagination in recycling the material to make pen stand, flower vase, wind charm, lantern and texturing.

Theatre with Anupam kher's actor curated by Dora & SpongeBob SquarePants:
In these sessions children learnt theatre and audition techniques. Played theatre games.
All these helped in the improvisation.


Dance with Ashley Lobo's The Danceworx, curated by Motu Patlu:
In these sessions children learnt various dance techniques, from Jazz walk to funky dance moves and many more routines.


Finally the children received the merchandises which enhanced the entire workshop at the end. They loved the workshop. My kids enjoyed the science and art sessions a lot.

Children every appreciated by the certificates.

Overview that My children enjoyed at  this workshop a lot.

 http://www.mycity4kids.com/Mumbai/Events/Nickelodeon-Toontastic-Workshop-2016-Khar_Khar-West/84222_ed

MultiFit - "Exercise is not good for you, movement is."

MultiFit

Corporate Profile

"Exercise is not good for you, movement is."

Based on the firm belief that fitness should extend beyond dumbbells and machines, MultiFit is one of the few gyms in the country that focus on functional training. It challenges the conventional gym imagery by abandoning traditional equipment and narrow goals, instead using simple tools like ropes and tires improve one's performance at everyday activities. The brand was established by Samir Kapoor as way to bring a fresh perspective to health. 

Functional training looks at movement more than exercise. MultiFitters consider babies as their heroes citing their accurate movements and self motivation. The regimes at MultiFit involve Intense Functional Interval Training (iFIT). Every circuit in iFIT consists of a series of activities

done in a loop such that each 20-second work out segment is followed by a 10-second break.

The regimes also focus on calisthenics, the practice of using one's own body weight for exercise.

Work out sessions are also conducted outdoors to break the monotony. Conducted in open air

arena, their Paleolithic work outs involve actions that mimic those of people living in the stone

age like chopping wood with an axe or drawing water from a well. Boot camps are organised in

the countryside, entailing 48 hours of rigorous exercise in the form of cycling, swimming,

trekking and so on.

The soul of MultiFit lies in their trainers. Most managers at the gym have been certified by the

American College of Sports Medicine. Each instructor undergoes training from the head trainer,

Dhruv Chaudhuri, before instructing patrons in order to maintain a uniform standard of fitness

and exercise. The circuits are carefully planned and customised for individual patrons. Injuries

are attended to by specially trained instructors through massages and therapy. The nutritionist

guides patrons about their diet, highlighting the importance of appropriate nutrition.

MultiFit seeks to create a community of fitness enthusiasts by changing the societal perception

towards exercise. It believes fitness is a long term goal and should be adopted as a lifestyle.

Currently providing services at several locations in Pune, MultiFit will soon introduce branches

across India.

For more information, please visit http://www.multifit.co.in/