Helios: Shoe-care Products

Helios : Shoe-care products form an integral part of grooming for every individual

It is a proverbial scoff that shoes convey useful information about their wearers. Even the legendary fictitious genius of ‘Sherlock Holmes by Sir Arthur Conan Doyle’ has reiterated the importance and reliability of judging a personality based on the way he has maintained himself even when it comes to his shoe-care.

By Mr. Sahil Gupta, Managing Director, C.P. Marketing Inc.

It is apparent that we choose our shoe-care products which on one hand caters to our style, class and status and on the other bestows our shoes with shine, durability and longevity. However, in India our preference remains limited to only buying shoes and we don’t really understand the requirement of shoe care products. And this is the reason why the category of shoe-care products in India is still very small.

As per a recent industry report, currently the participation of shoe-care

products in the shoe industry in India is not more than 1 per cent, while in other regions like Europe, the amount of shoe-care business is 5-6 per cent of the shoe market. Looking at the Indian population as a huge customer base, obviously there is a significant untapped potential in shoe-care segment. Such scenario offers an attractive and very profitable business opportunity, provided stress is laid on adequate consumer education and awareness. The Indian consumers need to understand that well maintained shoes matter the most, as a pair of beautifully made expensive shoes never stand their ground if these are unpolished, torn, faded or dirty.

Still, growing at the current pace, I’m sure within the next five years, the shoe-care segment will be an established category and it will be able to garner double digit growth easily. It is because, fast growing Indian population, maturing middle-class and more and more well-educated people who want to spend more on aspirational brands, have presented a sizeable opportunity in this segment. Making the most of this opportunity, we have already established ourselves as one of the biggest players in this segment. C.P. Marketing Inc, “under the wide umbrella of its shoe-care brand Heliohas already presented an exhaustive range of shoe care products such as trendy and innovative products for suede & nubuck leather, shoe creams, wooden shoe trees, sports cleaners, shoe, besides many other such product

variants.” 

At Helios, we envision to change the mindset so far as choice and purchase of shoe care products in India is concerned. There is a need to change the demand pattern from need based to aspiration based, as these products form an integral part of grooming for every individual.

About the Company

Established in the year 2000, we “CP Marketing Inc.”, are a renowned

manufacturer, supplier, trader and exporter of a wide array of Shoe CareProducts in the market. These products are widely known among the clients for their efficient performance, long service life and superior quality. The company C. P. Marketing Inc was floated specifically to manufacture and market all the 'Helios' products. In a span of just 15 years, Helios and its products have made its presence conspicuous in almost all the prestigious shopping centers and sale counters of the major shoes and departmental stores in India.

Owing to ethical business practices and transparency in deals, C.P. Marketing Inc. has been able to expand its market to North America. Company’s smooth and fast delivery system ensures that its products are delivered to the clients within the stipulated time frame. Under the guidance and leadership of founder and mentor Mr. Rakesh Gupta, company has gained an enviable position in the market. His vision, sincerity and dedication towards the organization has enabled us to deliver superior products with utmost client satisfaction.

The organization is backed by a team of professionals who have in-depth knowledge and immense experience in this field. They use the latest technology available in the market for manufacturing these products. We make sure that our products conform to the industry set standards by checking these at various levels. Our professionals maintain close relations with the customers and strive to make continuous improvement in the products on the basis of the customers’ feedback.