Friday, 12 July 2019

Assurance of Bisleri "The Original Water πŸ’¦ "


Hello!!! Friends,
I would to share my experience about my visit to the Bisleri Plant. My aim to visit the industry was to confirm my trust on my childhood partner Bisleri and also to show their transparency to my mom followers as a concerned mom. This visit was a better understanding of the whole concept of manufacturing a bottle of pure drinking water πŸ’¦

Bisleri is just not an ordinary bottle of water πŸ’¦ instead, it is the purest, safest and healthiest drinking water πŸ’¦  Did you'll know that the bisleri water πŸ’¦  which reaches us has to pass under 10 stages of purification and 114 quality tests.


10 stages of Purification:

1. Collection: Water from different sources is collected with quality test and then considered for further purification.

2. Ozonisation: Bisleri has established a unique, highly reliable Double Ozonisation Process which kills the harmful bacteria.

3. Sand Filter: Removes unwanted solid particles.

4. Carbon Filter: Removed colour, odour and harmful particles.

5. Reverse Osmosis: RO purification which removes soluble solid and salt but it also eliminates minerals which are good for health.

6. Mineralisation: Vital minerals such as Potassium and Magnesium is added to make the water πŸ’¦ healthier and sweet in taste.

7. Micron Filter: Removes the unwanted smallest micron particles.

8. Re-Ozonisation: Increases the oxygen level to improve energy and immune.

9. Careful Bottling: Grade 1 PET Bottles are blown and stretched on the site at 100°C which kills the harmful bacteria. And water πŸ’¦ is filled and packed with modernised equipment.

10. Final Quality Control: Every bottle has code printed stating the batch number, date, time and manufacturing location.

This process proves that Bisleri provides safe and pure water πŸ’¦ compared to boiled water πŸ’¦ as it need to be heated at 100˚ C for 20 min for effectively killing the bacteria and virus present in source waterπŸ’¦ Bisleri having strong legacy of 50 years with commitment towards quality excellence while local brand do not provide such trust.  Bisleri has 135 plants all over the world. Independent survey (Brand Equity) in 2019 reflected consumer trust and positioned Bisleri as India's number one brand of drinking πŸ’¦  Bisleri is very conscious of the environment as they have centers of recycling their bottles. Bisleri has developed 19 check dams in Gujarat. Bisleri also has facilities for rain waterπŸ’¦ harvesting.

It is well said that we believe when we see and hear ourselves. I have seen and heard about the working system of Bisleri. Hence it is registered in my sub conscious that  πŸ’¦ Bisleriwater πŸ’¦ is a promise of purity and goodness. Bisleri is my childhood friend and I can pass on this friendship to my young one. After the verification of what bisleri claims, I can say #HarPaaniKiBottleBisleriNahi



Guys, you can assure it for yourself by connecting on the customer care number
7045050505 or by logging on their website https://www.bisleri.com/ to visit the plant.

For more details check my first post on FirstCryParenting

Monday, 24 June 2019

My Experience at Vijay Sales : My Dream Kitchen.


Nowadays reconstructing homes with new technologies and facilities is very common. Everyone wants an upgraded living system. And for women, the first requirement is the kitchen. I as a common woman would like to have a luxurious, compact and upgrade space called Modern Kitchen.


I was working and searching for designs, appliances, techniques etc to modernize "My Dream Kitchen." And my search ended when I visited the newly launched #KitchenStudioz of Vijay Sales at Prabhadevi.

Vijay Sales have displaced ample designer kitchen with the new trendy kitchen appliances. The showroom has a huge set up of modular kitchen which can be compact, elegant, classy and luxurious. It has got great brands with stylish kitchen appliances under one roof. The range includes built-in Hobs, Refrigerators, Ovens, Microwaves, Chimneys, Dishwasher etc which are very attractive. The studio has various brands like @hafele_india @faber_appliances @whirlpool_india and @Elica which showcased their built-in modular kitchen samples. Each design was unique and different. There were so many types of cooktops, hob tops, chimney, dishwashers, ovens, electric kettles, coffee makers, and refrigerators that looked luxurious.


  
My take as my dream kitchen was on the lovely set of the built-in kitchen by Hafele India. I loved the built-in idea, where the white built-in refrigerator by #hafeleindia  looked more like a royal wardrobe from the outside and hardly took any space in the kitchen. I have perfectly planned my kitchen with appliances and designs laid out by Vijay Sales.

Thanks, Vijay Sales for such an easy but modernized #KitchenStudioz. I loved the @hafele_india display play. I must also mention the polite staff who were ready to help with all the details about the brand.

So, ladies why wait now you know the place, so hurry up!

Friday, 17 May 2019

Endless Fun At Super Duper Imagica Theme Park

Summer means no school for kids, no schedules for moms. Summer means freaking out and relaxing from the routine.  Summer holidays are not only the best part for kids but even best for moms like me. My family starts planning as soon as the vacation starts. one place that we visit every summer vacation is Imagica. (Yeh Badi Interesting Jagah Hain) If you and your family haven't panned yet, Imagica is the place for your family. This a place where the fun begins and never ends. Beautiful Imagica Theme Park is just off the Mumbai-Pune expressway.


Imagica is one of the best amusement and adventure theme park in India. There are a variety of rides according to different age group. Among all trilled filled rides we had a blast in the Dare2Drop where we reach to the sky and drop to the ground with tremendous force. And the Screaming Machine where we rotate like a pendulum. There are cute rides for toddlers also. Rajasaurus is the coolest ride.



Imagica also has a huge range of indoor games. The one which I loved the most was the Alibaba aur chali chor. Mr. India, Salimgarh, Wrath of the Gods, I for India were also excellent. The most dangerous indoor game for me was Deep Space roller coaster ride. All the indoor game exit had a merchandise shop with related items. The merchandise shop was so attractive.


Imagica also has the lovely attraction of Snow Park, House of Stars: Bollywood park with imaginative poses, Eyelusion: Brings illusion with AR experience in front of 3D paintings and Glowmagica: Man-made wonders model with unique lightning effect.




Wow!!! I love the #ChhotaBheem parade !!! Awesome catchy Imagica tune. My son was so happy to his favourite characters Chhota Bheem, Chutki, Raju, Jagu, Cinderella, Dawf etc. What a  fun parade.... it's great to see all characters and equally entertaining for children and adults. Awesome attraction of 15 mins parade in evening . Move it! Shake it! Dance it! and play it! With the parade and get mesmeriz in the fun loving atmosphere at @adlabsimagicaofficial.



The hospitality of employees from the ticket counter to the helper is mindblowing. Very cooperative and kind. All the ride attendees ensure safety. They double check the comfort. The park guides were also very helpful. Imagica has ample range of food Indian food, cafes and much more. Overall the entire park is maintained very well just spic and span. Lovely food stalls at little distances.

For more details check the Imagical website and grab discounts.


Stay Happy!!! Also stay tuned for the review of aqua imagica. 

Sunday, 12 May 2019

‘Crompton Anti-Bac LED Bulb'

#CromptonAntiBac #BulbonGermsGone


Recently I witnessed the revolutionary launch of Anti-Bac LED bulbs by Crompton India. These new LED bulbs come with dual benefits – Providing visible light and also killing 85% germs (within 4 hours) including harmful bacteria. These bulbs come with the additional advantage of the Envirosafe technology and are recommended by the Indian Medical Association.


The Bollywood actor and celebrity influencer Soha Ali Khan announced the launch of the company’s latest revolutionary offering – the ‘Crompton Anti-Bac LED Bulb’. She mentions   “Being a mother myself, I have always tried to establish a qualitative and secure environment for my family. While I spend considerable time outdoors, there is an equal amount of time that I tend to spend indoors. It is proven science that germs are present in every nook and corner of the house and I, as a mom, do my best to figure out methods to be germ-free and create a clean space for my daughter. Given that we are exposed to a lot of households and ambient germs indoors itself in today’s day and age, we now have an LED bulb that actually kills germs! I am fortunate enough to experience an innovation that is so beneficial to me as a consumer, as a parent and at the same time so very convenient for my home.”  


I thought indoors were safer than outdoors but that is not actually the case. There is equal germ exposure at home. I work hard to keep my home clean and safe. I am glad that these bulbs are an additional method to keep my home and family safe and germfree. This is an excellent and easy way of creating a healthier and safer environment, and it works at the flip of a switch!


We all use cleaners, wipes and sanitisers on a daily basis. But to achieve germ-free air is nearly impossible. Thanks to Crompton India’s Anti-Bac LED bulbs, this is now possible.


Friday, 29 March 2019

My Opinion for Mother Sparsh brand’s new launch of #SensitiveBabyWipes

Wet wipes are the most important thing that every mother has in her bag. Wipes are the best simple quick way of cleaning a baby. I have used many wipes having alcohol and chemicals which were harmful to the baby. After a long search, I found the safest wet wipe
Mother Sparsh premium 99% Water based Baby Wipes that are #UnscentedWaterWipes.

Mother Sparsh is a well-known brand which has introduced one of India’s best water wipes. It has recently launched a premium baby water wipes which is water based. Yes, This is what a concerned mother wants. “Best For The Baby”


Special Features of Mother Sparsh Premium Wipes.

✓ 99% Water Wipes.

✓ Unscented /Fragrance-free.

✓ Moisture Lock Lid.
The wipes come with a plastic lid 

✓ Sensitive Skin / Gentle and Velvet Soft.
✓Suitable for hand and mouth cleaning. Gentle to the most sensitive part of the baby.
✓Natural / Plant Fabric 100% Biodegradable
✓ Medical-Grade Fabric / 3 times thicker


Ingredients: Mother Sparsh pure Baby Wipes have no harmful additives ingredients like Alcohol, Phthalates, Sulfates, Petrochemical, Chlorine, Dyes, Triclosan, Fragrances & Parabens. In Fact, it is made up of 99% pure water.


Scent: Mother Sparsh baby wipes are fragrance-free #UnscentedBabyWipes which is best for babies whose skin is prone to skin allergies. #SensitiveWipes.


Material Used: Mother Sparsh has crafted these super soft wipes from plant pulp based fabric, hence these wipes are very gentle and velvet soft for cleaning baby's bottom, hands and mouth. #ExtraGentleWipes are #MedicalGradeFabric which are 100% Biodegradable.


Size & Thickness: Mother Sparsh Premium Baby Wipes are 3x thicker than ordinary wipes and one #SuperThickWaterWipes wipe easily does the needful. #ExtraThickBabyWipes.



Packaging: Mother Sparsh Baby wipes - new package is provided with a moisture-lock plastic lid that seals the goodness inside till the end. The brand offers 72 wipes in a pack of just Rs. 299/- 


Availability: These wipes are available on Amazon, Flipkart, Firstcry and Paytm. 


Overall Ratings: 5/5 Excellent Product. #MotherSparshPremiumWipes are 99% water based, velvet soft and are not only skin-safe but are also environment safe (Biodegradable). So as a mother I am concerned about the baby and the earth too.



Friday, 22 March 2019

Skin Brightening Secret…

I am a housewife, a mother and a blogger, my schedule is very tight to complete the daily routine. With household deadlines, attending events etc, I end up being unhealthy. Unhealthy diets, less sleep, make up and constant work reflects on the skin. Hence, to compensate for the lack of essential nutrients in the body and to regain the glow back on my skin, I have been using Gluten 1000 & Escor Z combo.


About GLUTONE 1000:

Glutathione is the body’s own antioxidant which is critical for optimum health of every cell. It’s often referred to as the master antioxidant as it is essential for healthy immune function, detoxification, and skin health. Due to ageing, Glutathione levels in body decline. Glutathione imparts skin lightening and anti-aging. It produces lighter melanin pigment over its darker counterpart. Glutathione can be orally consumed which effectively lightens the skin and its regular consumption also helps to boost immunity, stamina and detoxification.

Benefits:

• Improves skin tone in both exposed & covered body parts.
• Improves Skin Lightening & Reduces Wrinkles.
• Contributes to normal immune function & collagen synthesis in Skin.

• Helps to increase intracellular stores of Glutathione.
• Helps to reduce free radicals.
• Tasty fizzy health drink.
• Helps in Photo ageing, Uneven skin tone and Skin glow and radiance.
• Gives Faster results.
About ESCOR Z:
Escor Z is enriched with Phyllanthus embelica extract, considered as a rich source of Vitamin C. It helps fight free radicals, boosts collagen and lightens the skin. Presented in effervescent format it’s the right choice of your daily health drink.
Benefits:
• Lightens skin by reducing melanin pigment.
• Increases production and transfer of anti ageing protein.
• Exerts photoprotective effects by neutralising free radicals.
• Helps in Photo ageing and skin lightening.

• Lemon & Lime Flavored with no after taste.
GLUTONE 1000 and ESCOR Z Combo:
HOW TO USE IT:-
Add 1 tablet of glutone 1000 and 1 tablet of Escor Z in a glass of water and wait for 2 min for them to completely dissolve and then can be consumed like any liquid drink. It is advised to consume daily in the morning, empty stomach.
My Recommendation: 4.5/5

• Vegetarian pills
• Ideal for all genders.
• Easy exciting and tasty to consume.
• Imparts Healthy skin and boosts immunity and stamina.

GLUTONE 1000 and ESCOR Z Combo is the best Skin Brightening Supplements. After few weeks I have marked the difference on the skin. I have effortlessly achieve bright and radiant skin which has a healthy glow. Overall, the tablets are very effective and easy to use.
For more details head to the link: glutone1000 escorz combo

Motherhood: #MujheSabNahiPata


“I am a WOMAN. I am a MOTHER.”


I am not the perfect 10. I am not a size 0. I have stretch marks. Sometimes my house is a mess. I make mistakes. I stress. I cry. I laugh. I smile. But at the end of the day, I am happy about my kids. That is indeed the best feeling in life.



The smile on the faces of my children is true BEAUTY and HAPPINESS for me.

But it is wrong to assume that Motherhood is all rosy, in reality, Motherhood is a messy, challenging, crazy and sleepless journey yet it is unbelievably beautiful.
Every journey has its ups and downs and so does motherhood. But the pressure the world puts on motherhood takes the fun out of it dan makes it stressful. From the very day you announce your first steps into this journey with your pregnancy, people start by offering unwanted advice. Whether or not your body is fit for those things is the least of their concerns, but whether or not you are following a particular diet, a particular exercise regime, etc is of great concern to them. And of course, the worst part is if and when anything goes wrong you are the first one to be blamed or asked upon... Didn't you know this? How could this have happened under your watch? Where did you hear about doing such stupid things? etc. And the most commonly heard phrase is 'You are a mother now, didn't you know this?'
When I watched the #MujheSabNahiPata film at All Out India's panel discussion with fellow mom bloggers and renowned experts including Paediatrician Dr Samir Dadhlani, Child Psychologist Dr Rupal Patel and actress Sonali Bendre, it was like I was watching myself, a mother of a little girl who suffered from jaundice in the first few months of her life.
My second pregnancy was a difficult one as compared to the first and my son was born prematurely. He was so tiny, could literally fit in the palm of my hand and it was extremely difficult to do anything even breastfeed him. But I took it in my stride and my little fighter helped me along all the way. Today both my kids are doing well, and I couldn't be a more proud mother.

Without realising the pressure such a situation puts on a new first-time mother, people were judgemental. I was shocked ... I was scared... I kept crying and blaming myself as the level of jaundice kept rising initially. At this time instead of reassuring me the Why, How, When, Where questions started pouring in... But after the initial confrontations, I preferred to stay aloof from all the negativity and focus all my attention on my precious little one. I followed all the advice the doctors gave me and quickly nursed her back to the pink of health, later learning that jaundice affects 3 out of 10 children across the world and is a common underlying problem for 9 out of 10 children.
While I believe mothers should know everything about making her child comfortable, I am not ashamed to say #IDidntKnow and am willing to ask the right people for guidance.



Just asDr. Samir Dalvani takes us through how a small insect like a mosquito can cause severe with dengue, as a mother I can be vigilant about the symptoms and seek timely intervention.


So I urge all mothers to drop their inhibitions and share their stories and help all moms to overcome tense situations. Come share your stories with us in the comments below.


Thursday, 21 March 2019

Tips for celebrating Holi during Pregnancy

Sharing few tips for pregnant women to ensure they have a colourful Holi!



Holi is the day to express love with colors. It is a time to show affection. All the colors that are on you are of love.



A rush of vibrant hues, faces smeared with colourful tints, vivid shades across streets and the joyous screams of ‘Bura Na Mano Holi Hai’. With Holi just around the corner, it’s time this fair of colours enliven our dismal and grey routines and pregnancy should not be a reason to stay in and miss out on this. It’s time to step out and walk in a riot of colours.

Follow these simple tips to have yourself a mazedar Holi.


1. Use home-made colours: Most of the colours used in Holi contain harmful chemicals. Moreover, immunity levels during pregnancy are low due to which you may have an allergic reaction to the colours you might have been using earlier. The best would be to make the colours at home using naturals ingredients such as beetroot and turmeric.


2. Keep yourself hydrated: Holi marks the beginning of summer. It is extremely important to keep yourself hydrated to make sure your body feels moisturised for within.

3. Moisturise yourself: It’s an age old trick to apply oil on your skin during Holi to make sure the colours are easy to get rid of and don’t damage your skin. In addition to just moisturising yourself on the day of the festival, keep your skin soft and supple by regular application of anti-stretch marks oil containing Vitamin E, Calendula and Rosemary such as Bio Oil.

4. Monitor the quantity of sweets that you are consuming: Pregnancy may lead to you developing gestational diabetes, which goes away post child birth. Keeping the same in mind, it would be best to keep track of the fatty and sugary food.

5. Be careful: Always have someone with you while playing Holi, to hold you and warn you when there is too much water and you might slip and fall. Wear protective eye gear as you don’t want the colours to go in your eyes.

6. Alcohol and bhaang is a strict no-no: Needless to say, stay away from any intoxicants during pregnancy.

Stick to these guidelines and there is no one stopping you from swaying to the beats of ‘Rang Barse’ while splashing a handful on colours!


P.S. This post is a part of the #HoliHoppers blog hop hosted by Mandavi, Dipika, Ruchie, Aesha and sponsored by VLCC Beauty Products & Phutawan Thailand



Jigna Gautam Shah

Tuesday, 19 March 2019

SebaMed Baby, The Perfect Way To Achieve A Balanced pH For A Baby.

Most of us know that the normal temperature of a body is 37 degrees while normal blood pressure is 120/80. Similarly, the pH value of the perfect skin is 5.5 which is slightly acidic in nature. The manner in which the temperature and pressure safeguard the body to wellbeing, the pH value safeguards the skin from harmful external environmental influences to soft and supple skin.

A little baby when born has a pH value of 5.5 making her skin the most perfect skin, yet extremely delicate. That's the reason a baby's skin needs extra care and protection to maintain the pH levels for which the most important task becomes choosing the best products available in the market. However, this simple task becomes a complex issue due to the numerous baby care brands available in the market today. Many products are promoted with a neutral pH level of 7. However, very few parents realize that these products are actually very harmful to a baby's delicate skin which is of pH 5.5. To maintain a baby's skin texture and it's pH level, parents must opt for baby care products that are slightly acidic in nature to replace the lost pH.

https://lh4.googleusercontent.com/J0Rc3-QLEtOheOpgHEZfPdxVAISlKF0Ax4U7TzKfxyHeBU41swmXlAEUpzD13w2IRL99qvWRBVrUXOUeKUgdclCm4cC2or-1tOs3nQo4Ome7Z3YfyAFobkQsIBsPHdPLKbP7GYvG

One brand that stands out in its baby care range of products is SebaMed Baby, promising a pH 5.5 in all of its bath, skin and sun care products. And what makes this brand the go-to brand according to me is that you can use the baby care products from the very day a baby is born. As the products are developed and clinically tested by dermatologists and recommended by paediatricians, it makes the brand a trusted brand amongst new and experienced moms alike.

https://lh3.googleusercontent.com/Uttzs8Ch-Aj6uJyRgWDlUvkIQwoxpRfr67XGtLrWOEwCMYB1W8MiH0hfT6PzkQpw61h1MlvpdaFE9dyGokMQO4WgGT1qlbj3d-XgoMR0iWygqH8nf6yAZjEUa5SOY53riTpdgp-T

After experimenting with a few brands, I chanced upon SebaMed on the recommendation of my friend and have never looked back since. I am using all of their bath and skin care products for my daughter and am happy with the effect it has on her skin. I especially love the SebaMed Extra Soft Baby Wash, a tear-free formula, that provides protection from irritation and is 100% soap and alkali free, making it perfect for daily use. The pH value of 5.5 promotes the development of my baby's skin’s acid mantle which protects her skin from harmful bacteria and prevents moisture loss. The gentle botanical cleanser with refatting compound balances the lipid content of my baby’s tender skin. The packaging makes it easy to use without worrying about spillage and wastage. At INR 730 for 400 ml, the product is reasonably priced and goes on for ablest two months making it cost effective. I would definitely recommend all moms to at least try the brand once and then decide what's best for their little precious babies.




https://lh4.googleusercontent.com/qq6FlEggcMhGhMvDPfvk8nt-FYEru_pDJ6dOH4POrf6r1ymfPJD_g0G-oWFvaFDNJQjHkzZGK-suzbcC_J5BNgqw33wRk_znuQdrzSaqkbbYrgLFjXuzWU8UR4DuwjUltKRaxIhb

https://lh6.googleusercontent.com/J0iZ-TbkE4Bx4SU2kExMxFds_bsqwYLTBNxRiJWMu9LiAv-HcTbPogN2H8E7EGMDUPnoAvANkwhhdDavky2O4hTHvmZ2GOMa8V4Y-XHFKlVyv9dPMXL9Wo1BJvi9N3maZGxCXj3K

Mom Score: 5/5  
Availability: All major online shopping portals

On behalf of all moms, I would like to thank SebaMed for their amazing products that help moms everywhere in caring for their little bundles of joy. If you haven't heard about pH balancing or Sebamed, head straight to their website to know more about the best baby care products - http://www.sebamedindia.com/

Thursday, 21 February 2019

IRA your questions about HIV/AIDS

There are numbers questions in the mind of every person. But not anymore…

Lets End The HIV Epidemic In India, Ask IRA #HIVFreeIndia #HIV #AIDS #ReThinkHIV #SpeakOutHIV #EndAIDS
Did you know there are 2.01 million people still in India who live with HIV, or that there are about 80,000 people who get infected every year? Not to mention the overall stigma & prejudice associated with the condition which marginalizes the infected and the lack of information that perpetuates all of these.  Bad news, indeed.

Good news, however, is that HIV is preventable, manageable and a lot of it is just to do with providing people the right information with sensitivity and tact at the right time!

Introducing IRA.
IRA is a conversational platform where people can seek answers to their pressing HIV/AIDS queries. She was created to help people gain information about HIV and motivate people to manage HIV responsibly. She is friendly and chatty and wants the world to be free of HIV.

IRA will be available on the yes4me website. Anyone with an internet connection can access IRA which makes her a powerful ally in the fight against HIV. Because of the stigma surrounding HIV, people can visit IRA from the security of their own home and seek answers to urgent questions without facing any of the discrimination that they would face anywhere else.

With IRA by their side, millions of Indians will be able to find the right information at the right time and thus solve the root cause that perpetuates HIV.

Let’s join hands to make India HIV/AIDS free. You can reach IRA for all your questions from the link below.


https://yes4me.net/IRA

Friday, 11 January 2019

Product Review - VLCC Facial Kits


vlccpersonalcare has a huge range of Facial Kit for all skin types.


1. Haldi & Tusli
2. Chandan & Kesar.
3. Haldi & Chandan
4. Papaya Fruit
5. Double Neem
6. Platinum
7. Gold
8. Party Glow

VLCC introduced the best facial kits that improves skin's hydration and metabolism. Removes pigmentation, age spots, lines, and wrinkles, boosts and strengthens elasticity of the skin giving radiant and  luminous skin. It gently nourishes the skin.



STEPS TO USE

STEP 1 :- Pre Facial

Apply VLCC comfrey cleanser cum toner on face and neck, massage in circular motion and wipe off with moist cotton.

Step 2:- Scrub

Apply evenly on wet face and neck. Then massage gently in  circular motions for 3-4 mintues and rinse off.

Step 3:- Gel

Take an appropriate amount of gel on your finger tips and apply all over the face and neck. Massage with light  circular upward motion until absorbed.

Step 4:- Cream

Apply generously on clean skin and massage gently 5-10 minutes in circular and upward strokes  Wipe off with a moist cotton.

Step 5:- Peel of Mask

Take peel off mask and form a thin layer of it over the face and neck with fingertips. Avoid the eye area and leave the pack untouched till it dries. To peel off the mask, start from the neck area and peel it off in an upward motion. Wash the face with water and pat dry.

Step 6:- Moisturising Gel

Apply evenly on the face and neck post facial.


Overall Ratings : 5/5 My favourite is the Party glow and platinum facial kit. Awesome and effective products.