AVON True Look Book

AVON India’s Celebrity Makeup Expert Renuka Pillai Launches AVON True Look Book

AVON engages with consumers through a Mall Activation

May 2017, Mumbai: AVON, the women’s beauty brand bringing new dimensions to beauty has launched AVON True Look Book. The look book was launched by AVON India’s celebrity make up expert, Renuka Pillai in Phoenix Market City, Kurla. who was also the guest of honor at the event.

During AVON True mall event, AVON engaged with consumers and ran exciting contests and gave free make overs. The brand created a setup to invite and pamper women and make them experience the AVON True range. The launch of the AVON True Look Book was amidst a special gathering of beauty experts and influencers who came together to celebrate beauty. They also participated in sessions conducted by Renuka Pillai on beauty make up tips and tricks. The look book featured the beautiful looks of women from different walks of life and included their views on the different facets of beauty and how it inspires them. The event was an initiative to provide women the platform to express themselves and make them feel special.

Commenting on the activity, Swati Jain, Marketing Director, AVON India said, “Avon follows the philosophy of Beauty for a Purpose and being a woman-centric brand, all our campaigns and initiatives revolve around making women feel confident and beautiful.  Through Avon True look book launch, we wanted to reach out to women from various strata and invited them to come and celebrate their beauty with AVON.  This activity is a testimony to our vision to make women feel optimistic and positive about themselves.”

Renuka Pillai, Makeup Expert, AVON India on her association with AVON True Make Look book launch, “It feels great to be associated with an activity that is honoring beauty. Every face is beautiful and AVON respects it. The event is a novel approach to reach out and search for women who represents the AVON true women through the AVON True look book launch”

The AVON True mall event received phenomenal response from the influencers and the consumers as they all got a chance to experience the AVON products and learn quick beauty tips.

About Avon

Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. With 6 billion dollars in annual revenue, Avon Products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon Products include color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.