Marriott Rewards “MAX!” Kids Program Launched in Mumbai
A Holistic Children’s Program with Immersive & Structured Activities to Elevate the Family Holiday Experience
Mumbai, December 5th, 2015 – At the JW Marriott Hotel Mumbai Juhu in India, Marriott Rewards, Marriott International’s award-winning loyalty program, is launching “MAX!”, a new and exclusive kids program which aims to enrich the travel experiences of children through holistic activities that inspire and nurture. The program will be available to Members staying at participating Marriott International properties throughout the Asia-Pacific region starting from the 21st of this month.
Created for children ages five to 12 years old, MAX! is founded on four activity pillars: Be Active offers action-packed sessions, ranging from pool activities to dance lessons; Stay Curious encourages intellectual curiosity with activities such as cooking and arts-and-crafts; Go Explore will appeal to children’s sense of adventure; while Just Relax offers more tranquil pursuits.
The four pillars are consistent throughout all offering properties; however, the specific activities will be curated by each property, making the experience authentic to the location and culture.
The MAX! launch party was held today at the JW Marriott Hotel Mumbai Juhu in India, a property overlooking the stunning Arabian Sea, and a favourite destination among Bollywood celebrities, business travellers, and vacationing families. The grand ballroom was turned into a kids’ wonderland where talents from across India were featured in a variety of activities that will be included in the MAX! program.
Surjan Singh Jolly, better known as Chef Jolly, the Director of Food & Beverage at the JW Marriott Bengaluru and a renowned TV personality, guided kids in cooking classes creating culinary delights and learning the nutritional value of their products. Sucheta Pal, a master Zumba trainer and one of the best in the country, took kids through a mix of music and dance. More than 100 children from Marriott Rewards Members’ families sampled MAX! and gave it a resounding thumbs up.
“Families in Asia are going on more holidays than ever before, but they increasingly demand a meaningful family experience that goes beyond just a place to relax. With India a rapidly growing market for family travel, we were delighted to be able to showcase the new MAX! program at its launch in Mumbai today, which gives families a well-rounded holiday experience they will never forget”, said Neeraj Govil, Market Vice President, South Asia.
“By introducing MAX!, Marriott Rewards aims to exceed the high expectations parents have when they choose a hotel for their family vacation,” said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific at Marriott International. “Providing children with enriching experiences has a positive effect on their lives. We are launching MAX! with the aim of inspiring children to enjoy a range of memorable experiences that they can share with their family and friends.”
Marriott Rewards created MAX! in response to the changing nature of family travel in Asia for its most loyal guests, including the rise of multigenerational travel and parents’ desires to provide their children with learning experiences even when on vacation. Based on input from its current Members, Marriott Rewards developed this unique program that caters to these evolving demands and offers activities that are both educational and fun, nourishing children’s innate desire to learn and stay active.
“With Marriott Rewards, Members enjoy the benefits of loyalty in ways that are most meaningful to them, in their everyday lives,” Ms. Twum-Baah added. “With MAX!, parents are assured that their children’s sense of curiosity and desire to learn about their surroundings will be encouraged and celebrated.”
In Asia Pacific, the rise of the middle class is changing consumers’ behavior and increasing their desire to travel especially in India, which was chosen for the launch. The MAX! program roll-out will begin at resorts of all brands and JW Marriott Hotels in Asia Pacific and continue to all other hotels under the Marriott International portfolio with the exception of The Ritz-Carlton and Bvlgari brands.
About Marriott Rewards
Marriott Rewards is Marriott International’s award-winning loyalty program spanning 16 brands and more than 4,000 properties worldwide. Marriott Rewards is free to join and has no blackout dates and members can earn and redeem points at over 4,000 Marriott International hotels around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton®. Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise and more. By making rewards accessible with a modern, easy approach, Marriott Rewards continues to be a leader in the industry. Marriott Rewards has won the Freddie Award for “Best Hotel Rewards Program in the Americas” eight years in a row and the 2011 and 2010 Frequent Travel Award for “Best Hotel Rewards Program.” In addition, the program has been named best hotel rewards program by the readers of U.S. News & World Report, About.com, Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines. To enroll and for more information about Marriott Rewards, guests can visit MarriottRewards.com.
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with properties in 85 countries and territories and reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our web site at www.marriott.com
Marriott International Asia Pacific Appoints Anka Twum-Baah as Vice President, Customer Loyalty and Content
Marriott International Asia Pacific (APAC) has appointed Anka Twum-Baah as Vice President, Customer Loyalty & Content. In this capacity, Twum-Baah leads a concerted effort to drive member growth for Marriott Rewards, the company’s award-winning loyalty program, as well as further developing strategic relationships across the region.
Reporting to Peggy Fang Roe, Chief Sales and Marketing Officer of Asia Pacific, Anka is a key member of the regional sales and marketing leadership and in charge of orchestrating loyalty promotions, content development, strategic partnerships and eCommerce functions to drive business growth.
“This is an exciting time for Marriott International in Asia Pacific. Our portfolio in this region is growing rapidly and we will have over 300 hotels in ten lodging brands across 16 countries and areas by 2016. I am pleased that a dynamic executive such as Anka joins my team,” said Peggy Fang Roe.
“Anka brings a wealth of international experiences and expertise to us spanning across several disciplines including marketing, strategy, and business development. In addition to her commitment to customer service, her passion for innovation coupled with her strong track record in product development make her an ideal candidate for this key position,” Fang Roe added.
“I am absolutely delighted to join Marriott International at such a pivotal time. Asia Pacific is arguably the most exciting marketplace for the hospitality industry and our company. Marriott International has a great loyalty program and magnificent portfolio of lodging brands. We are well poised to meet the needs of next generation travelers through ongoing innovations. I look forward to working with my colleagues to reach and grow our Marriott Rewards members while supporting the tremendous growth of our brands within the region.” said Anka Twum-Baah.
Before joining Marriott, Twum-Baah served on the executive team as Head of Marketing, Strategy, and Partnerships for Rediscovered, a luxury hospitality and lifestyle start-up based in Hong Kong. Prior to this, Anka spent six years at American Express in New York, London, and Singapore offices. During her tenure, Anka served as Director, International Membership Rewards managing loyalty products for Centurion line and Bank Partner card products portfolios across 150 markets as well as several other positions.
Twum-Baah holds an MBA from the University of Chicago Booth School of Business joint program with London School of Economics and AB, Economics and Political Science with honors from the University of Chicago.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
A Holistic Children’s Program with Immersive & Structured Activities to Elevate the Family Holiday Experience
Mumbai, December 5th, 2015 – At the JW Marriott Hotel Mumbai Juhu in India, Marriott Rewards, Marriott International’s award-winning loyalty program, is launching “MAX!”, a new and exclusive kids program which aims to enrich the travel experiences of children through holistic activities that inspire and nurture. The program will be available to Members staying at participating Marriott International properties throughout the Asia-Pacific region starting from the 21st of this month.
The four pillars are consistent throughout all offering properties; however, the specific activities will be curated by each property, making the experience authentic to the location and culture.
The MAX! launch party was held today at the JW Marriott Hotel Mumbai Juhu in India, a property overlooking the stunning Arabian Sea, and a favourite destination among Bollywood celebrities, business travellers, and vacationing families. The grand ballroom was turned into a kids’ wonderland where talents from across India were featured in a variety of activities that will be included in the MAX! program.
Surjan Singh Jolly, better known as Chef Jolly, the Director of Food & Beverage at the JW Marriott Bengaluru and a renowned TV personality, guided kids in cooking classes creating culinary delights and learning the nutritional value of their products. Sucheta Pal, a master Zumba trainer and one of the best in the country, took kids through a mix of music and dance. More than 100 children from Marriott Rewards Members’ families sampled MAX! and gave it a resounding thumbs up.
“By introducing MAX!, Marriott Rewards aims to exceed the high expectations parents have when they choose a hotel for their family vacation,” said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific at Marriott International. “Providing children with enriching experiences has a positive effect on their lives. We are launching MAX! with the aim of inspiring children to enjoy a range of memorable experiences that they can share with their family and friends.”
Marriott Rewards created MAX! in response to the changing nature of family travel in Asia for its most loyal guests, including the rise of multigenerational travel and parents’ desires to provide their children with learning experiences even when on vacation. Based on input from its current Members, Marriott Rewards developed this unique program that caters to these evolving demands and offers activities that are both educational and fun, nourishing children’s innate desire to learn and stay active.
In Asia Pacific, the rise of the middle class is changing consumers’ behavior and increasing their desire to travel especially in India, which was chosen for the launch. The MAX! program roll-out will begin at resorts of all brands and JW Marriott Hotels in Asia Pacific and continue to all other hotels under the Marriott International portfolio with the exception of The Ritz-Carlton and Bvlgari brands.
About Marriott Rewards
Marriott Rewards is Marriott International’s award-winning loyalty program spanning 16 brands and more than 4,000 properties worldwide. Marriott Rewards is free to join and has no blackout dates and members can earn and redeem points at over 4,000 Marriott International hotels around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton®. Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise and more. By making rewards accessible with a modern, easy approach, Marriott Rewards continues to be a leader in the industry. Marriott Rewards has won the Freddie Award for “Best Hotel Rewards Program in the Americas” eight years in a row and the 2011 and 2010 Frequent Travel Award for “Best Hotel Rewards Program.” In addition, the program has been named best hotel rewards program by the readers of U.S. News & World Report, About.com, Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines. To enroll and for more information about Marriott Rewards, guests can visit MarriottRewards.com.
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with properties in 85 countries and territories and reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our web site at www.marriott.com
Marriott International Asia Pacific Appoints Anka Twum-Baah as Vice President, Customer Loyalty and Content
Marriott International Asia Pacific (APAC) has appointed Anka Twum-Baah as Vice President, Customer Loyalty & Content. In this capacity, Twum-Baah leads a concerted effort to drive member growth for Marriott Rewards, the company’s award-winning loyalty program, as well as further developing strategic relationships across the region.
Reporting to Peggy Fang Roe, Chief Sales and Marketing Officer of Asia Pacific, Anka is a key member of the regional sales and marketing leadership and in charge of orchestrating loyalty promotions, content development, strategic partnerships and eCommerce functions to drive business growth.
“This is an exciting time for Marriott International in Asia Pacific. Our portfolio in this region is growing rapidly and we will have over 300 hotels in ten lodging brands across 16 countries and areas by 2016. I am pleased that a dynamic executive such as Anka joins my team,” said Peggy Fang Roe.
“Anka brings a wealth of international experiences and expertise to us spanning across several disciplines including marketing, strategy, and business development. In addition to her commitment to customer service, her passion for innovation coupled with her strong track record in product development make her an ideal candidate for this key position,” Fang Roe added.
“I am absolutely delighted to join Marriott International at such a pivotal time. Asia Pacific is arguably the most exciting marketplace for the hospitality industry and our company. Marriott International has a great loyalty program and magnificent portfolio of lodging brands. We are well poised to meet the needs of next generation travelers through ongoing innovations. I look forward to working with my colleagues to reach and grow our Marriott Rewards members while supporting the tremendous growth of our brands within the region.” said Anka Twum-Baah.
Before joining Marriott, Twum-Baah served on the executive team as Head of Marketing, Strategy, and Partnerships for Rediscovered, a luxury hospitality and lifestyle start-up based in Hong Kong. Prior to this, Anka spent six years at American Express in New York, London, and Singapore offices. During her tenure, Anka served as Director, International Membership Rewards managing loyalty products for Centurion line and Bank Partner card products portfolios across 150 markets as well as several other positions.
Twum-Baah holds an MBA from the University of Chicago Booth School of Business joint program with London School of Economics and AB, Economics and Political Science with honors from the University of Chicago.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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