Wednesday 2 December 2015

The Story of TYPHOO.

Typhoo spins a unique tea story at the India Art Festival
Serves Typhoo Signature Drinks at Typhoo Tea Bar and Unveils Treasures , Festival Gift Pack



Mumbai- 30th November’15- Typhoo opened Typhoo Tea Bar at the recently concluded India art festival at the Nehru Stadium in Mumbai. Typhoo had setup its signature TyphooTeaBar for the art aficionado’s to come and experience the different infusions and flavours that have been newly launched by the brand.

At the festival, a lot of artists were seen sipping in Typhoo and sharing their experience about the favorite infusion from the brand. Typhoo’s in-house bar tender  also prepared different cocktails /mock tails for its patrons so that everyone could experience a tea in the most innovative way.


Subrata Mukerji, business head of Typhoo Tea in India said, “ Typhoo Tea Limited has a long 110 years of heritage of blending, packing and selling quality tea in the UK. With a portfolio of 10 brands and over 600 products, Typhoo is being enjoyed in more than 50 countries including USA, Canada, Europe, Australia, New Zealand, South Africa. The iconic British brand brings this refreshing, rejuvenating experience to India with a variety of over 20 high quality luxurious teas and 100% natural fruit infusions. I am delighted to see the response of Mumbai to our signature Typhoo Tea Bar showcasing our eclectic range of teas and fruit infusions as well as Typhoo Green Tea, Black Tea and Fruit Infusions based signature drinks. Our stylish brand caters to the young and creative consumer and The India Art Festival is the perfect platform to showcase our beverage range and exclusive previews to our forthcoming brand additions.”


Typhoo unveiled  ‘Treasures’ , its Festive Gift Pack in 2 variants at the art festival.  Green Tea Treasures - with green tea variants with an Indian twist – Typhoo Green Tea Traditional Tulsi, Typhoo Green Tea Masala Chai, Typhoo Green Tea Coconut and popular Green tea flavous of Jasmine, Moroccan Mint, Lemongrass and Natural - priced at Rs. 377. Typhoo Assorted Treasures – with India’s first decaf tea, Typhoo Decaf, new premium globally certified Typhoo Gold alongwith the popular English Breakfast. In this pack is also available Typhoo’s loved Green Tea Traditional Tulsi, Moroccan Mint, Natural and its three Fruit Infusions - Orange Spicer, Lemon & Lime Zest and Blackcurrant Bracer) - priced at Rs. 697.

The Typhoo Tea Bar also offered a tasting opportunity of over a dozen flavors and genres. Typhoo extensive Green teas (Traditional Tulsi, Masala, Coconut, Jasmine, Lemon Grass and Moroccan Mint, Pure Green tea) were on offer along with Typhoo Black teas (Classic Assam, Darjeeling, Gold, 24 Carat tin, English Breakfast). Typhoo flavoured teas (Earl grey, Masala chai, Adrak chai, Elaichi chai, lime & lemon) were showcased and served amongst various mocktails based on Typhoo Fruit Infusions (Orange Spicer, Lemon & Lime Zest, Blackcurrant Bracer).


Recipes for Typhoo Signature Drinks 
  1. Cocktails 
  • With Typhoo Orange Spicer
Ingredients: 
Vodka – 60 ml
Concentrate of Typhoo’s Orange Infusion – 120 ml
Lime juice – 15 ml
Sugar syrup – 15 ml

Method:
Put all the ingredients in a cocktail shaker, fill it up with ice, shake it and strain into a chilled martini glass. Garnish with an orange peel spiral.
  • With Typhoo Lemon & Lime Zest: 
Ingredients: 
Vodka – 60 ml
Concentrate of Typhoo’s Lemon & Lime Infusion – 120 ml
Mint leaves – 8-10
Sugar syrup – 15 ml

Method:
Muddle the mint leaves and put all the ingredients in a cocktail shaker, fill it up with ice, shake it and pour into a highball glass also filled with ice.  Garnish with lemon peel spiral. 

2.  Mocktails 
  • With Typhoo Lemon & Lime Zest: 
Ingredients: 
Soda- 1 bottle
Orange juice – ½ cup 
Concentrate of cinnamon – 2 tsp
Slice of lemon – 1
Slice of ginger - 1
Concentrate of Typhoo’s Lemon & Lime Infusion – ½ cup

Method:
Put all the ingredients (except soda) in a glass, mix well. Top the glass with chilled soda and garnish with an orange/lemon peel spiral. Serve chilled. 

  • With Typhoo Orange Spicer: 
Ingredients: 
Cup orange juice – ¾ cup
Concentrate of clove & bay leaves – 4 tsp
Typhoo’s Orange Infusion  - ¼ cup

Method:
Put all the ingredients in a glass, stir well and garnish with an orange/lemon peel spiral. Serve chilled. 

About Typhoo:

Typhoo has indulged tea enthusiasts and refined tea drinking experience the world over since its inception in the UK in 1903. With a portfolio of 12 brands and over 400 products, Typhoo is being enjoyed in more than 50 countries including USA, Canada, Europe, Australia, New Zealand & South Africa. Defining the changing tastes and preferences of the urban Indian consumers, Typhoo the third largest brand from UK and the over 100 year iconic British brand brings this refreshing, rejuvenating experience to India with a variety of high quality specialty teas, and 100% natural fruit infusions. Typhoo is available at leading F&B stores in Delhi/NCR, Bangalore, Chennai, Kolkata, Pune, Coimbatore, Goa, Hyderabad and Chandigarh.




I loved the orange flavored typhoo to make myself healthy and what about u?

For further information log on to www.typhooindia.com

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